Rich Media Platform is a complete set of web-based tools & technologies for:

Interactive Rich Media Content Authoring/Remixing & Playback
Discover the innovations by Softech Worldwide in the field of Video and Rich Media communications, and their features and benefits, by clicking on the following:

• Ultra Mashup Studio™ – a first of its kind Rich Internet Application (RIA) that allows creating a rich media “Mashup” by mixing media elements and embedding interactivity
  
  
• Ultra Mashup Player™ – companion player to the studio to play rich media “Mashups” and provide interactivity, tracking, synchronized slides and chapter navigation
  

• Content Library – catalogue, categorize, tag, describe and make searchable video, audio, images, and Mashups
  
  
• Content Caching and Distribution — understand the dynamics of distributing videos over limited bandwidth, and Softech’s experience in this domain

Tracking & Profiling Interactive Rich Media Content Playback
The ability to track users and their actions while viewing and interacting with videos and rich media, provides invaluable information on each user as well as each content. Click on the components below to see what the Rich Media Platform offers for tracking and user-profiles:

• Ultra Tracking™
• User Management and Authentication

Reporting & Analytics on Interactive Rich Media Content Effectiveness
Among the set of great innovations offered by Rich Media Platform that take videos to the next step, is the ability to get feedback from viewers, and the ability to piece it all together to determine content effectiveness via reports and analytics:

• Ultra Feedback™ – branched quizzes, surveys, polls, viewer ratings and comments are some of the ways to gather viewer feedback and information
  
  
• Reporting and Analytics - piecing together feedback and tracking data with other kinds of information to achieve ROI analysis and good decision making, is the key objective of the whole exercise