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   Content Management & Distribution
     
Components & Benefits
Content Authoring & Playback
Ultra Mashup Studio
Ultra Mashup Player
Content Management & Distribution
Content Library
Content Caching and Distribution
Tracking & Profiling Interactive Rich Media Content Playback
Ultra Tracking
User Management & Authentication
Effectiveness Reporting & Analytics
Ultra Feedback
Reports & Analytics

Challenges

Getting videos and interactive multimedia to the target audience is a cost and effort intensive task. In many cases, videos and multimedia are delivered on physical media such as CDs and DVDs. When internet is used, client and server bandwidth becomes a considerable problem. Video playback and especially interactive multimedia require client software to be installed.

Even when these obstacles are overcome and the data is sent over to the recipient, the next challenge is to track usage and viewing patterns of the audience. In fact this obstacle is not even considered as it is assumed that tracking of usage, completion and viewing patters is not possible in a one-way medium such as videos.

Tracking is still a possibility in interactive multimedia, however the server side support to centralize data coming from each recipient and consolidating that data in forms of meaningful reports, is often missing. That is why most often such multimedia are closed, pre-scripted software that are difficult to update with different questions or material.

The ability of interactive multimedia to present quizzes and score viewer understanding is generally considered as not possible in videos.

Yet another challenge for organizations that do use videos, is the ability to efficiently catalogue and search for videos.

Solution

The Softech Worldwide Rich Media Platform presents solutions to the above challenges via its component technology offerings. Some of these challenges, such as feedback and tracking are addressed by other components, whereas the catalogue, search and distribution aspects are covered here.

The Content Library is a catalogue of video and media elements and rich media Mashups, that is categorized by user defined categories, and annotated with title, description and keywords. The library is easily accessible and integrated with the Ultra Mashup Studio™ and provides rich searching features.

The content library provides organizations an easy to search directory of videos and rich media, making on-demand content access fast and easy.

A web-based high bandwidth, high uptime content delivery model, supported by content caching and multicast networks, is ideal for addressing many of the video distribution challenges. With networks evolving, this is now possible and affordable.

Softech Worldwide’s offering for content caching and distribution centers around our core expertise and experience in this domain to help your organization select and implement the most cost effective solution for your video based learning needs. Softech also has deployed solutions for hosted offerings and the ability to provide hosted storage and delivery resulting in low-infrastructure and maintenance costs for your organization.

Tools & Technologies

The follow components offer the content management and distribution features of the Softech Worldwide Rich Media Platform:


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