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Getting videos and interactive multimedia to the target audience is a cost and effort intensive task. In many cases, videos and multimedia are delivered on physical media such as CDs and DVDs. When internet is used, client and server bandwidth becomes a considerable problem. Video playback and especially interactive multimedia require client software to be installed.
Even when these obstacles are overcome and the data is sent over to the recipient, the next challenge is to track usage and viewing patterns of the audience. In fact this obstacle is not even considered as it is assumed that tracking of usage, completion and viewing patters is not possible in a one-way medium such as videos.
Tracking is still a possibility in interactive multimedia, however the server side support to centralize data coming from each recipient and consolidating that data in forms of meaningful reports, is often missing. That is why most often such multimedia are closed, pre-scripted software that are difficult to update with different questions or material.
| The ability of interactive multimedia to present quizzes and score viewer understanding is generally considered as not possible in videos. |
Yet another challenge for organizations that do use videos, is the ability to efficiently catalogue and search for videos.
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