|
Part of the ever-elusive ROI calculations on any program is calculating the effectiveness of the delivered message.
The Softech Worldwide Rich Media Platform does not claim to solve the ROI conundrum completely; however it offers the means to get a step closer to making the right decisions!
In fact, the ability to gather data that is used for measuring effectiveness is itself an innovation when it comes to video-based messages!
Measuring effectiveness of Interactive Rich Media messages has the following parts:
- Tracking data on viewer actions (rewind, forward, slider drag, volume change, time spent, chapter navigation, etc.)
- Quizzes that pose questions to the viewers to judge their understanding of the content
- Polls, surveys and feedback forms that gather satisfaction and other data
- Viewer ratings and comments on delivered content
- Other data such as site navigation, invitations to view vs. views, etc.
- Reports that consolidate the above data into meaningful information
- Analytics that transform multiple reports into effectiveness results
Among the above,
- tracking data is provided by the Ultra Mashup Player™
- Quizzes, polls, surveys, feedback forms, viewer ratings and comments are discussed in “Ultra Feedback™”.
- Reports and Analytics are also discussed below.
- Site navigation and other data depend on the application scenario that utilizes these tools and technologies.
Criteria for determining effectiveness are based on the above factors, and more (such as user profile, organizational profile, geographic location, etc.). Softech Worldwide has a pre-configured effectiveness measurement formula that can be reconfigured based on application scenarios.
Tools & Technologies
The follow components offer the content effectiveness measurement features of the Softech Worldwide Rich Media Platform: (click to see detailed descriptions, screenshots and features)
|
