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The Ultra Mashup Player™ gives a unique ability totrack viewer behavior on video and rich media content playback. It also tracks the time spent by the viewer on watching the video and performing any activity allowed by the player.
Tracking is closely associated with User Management, as each set of tracking data must correspond to a user in order to be meaningful. User Management allows for multi-level access privileges with one or more administrators managing these permissions. Authorization and authentication with the ability to integrate with an organization’s user directory, has the potential to achieve a “Single Sign On” experience for users.
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