Tacking and Profiling depends on the assumption that the deployed system can identify the viewer. Access to specific Mashups and contents also depends on this identification.

User Management and Authentication is all about:

• registering viewers as authentic users
• registering privileged users as authors and administrators
• managing permissions of contents to specific users and “Roles”
• associating system usage to identified (logged in) user
• managing detailed profiles on each user for better qualitative reports

The Rich Media Plaftorm can be integrated with any existing authentication infrastructures in an organization. An alternate way for authentication is through a “Forms-based” mechanism (sign up, sign in, forgot password, etc.).